Senior Product Marketing Manager
About Our Client
Our client is a leading identity verification, fraud prevention, and compliance technology company helping enterprise organizations make confident decisions about digital identity, risk, and trust. Their platform leverages advanced data, analytics, and machine learning to help some of the world's largest organizations reduce fraud, improve customer onboarding, and drive growth.
Role Overview
Our client is seeking a Senior Product Marketing Manager to join their growing Product Marketing organization. This individual will play a critical role in developing product positioning, driving go-to-market strategy, enabling sales teams, and helping accelerate adoption across a portfolio of market-leading products.
This is an excellent opportunity for someone who enjoys translating complex technology into compelling customer value, partnering cross-functionally with Product and Sales, and helping shape the growth of innovative solutions within identity, fraud, compliance, and risk management.
Key Responsibilities
- Develop product positioning, messaging, and value propositions that clearly differentiate solutions in competitive markets
- Lead go-to-market planning and execution for new product launches, enhancements, and strategic initiatives
- Conduct market, customer, and competitive research to identify opportunities and inform product strategy
- Partner closely with Product Management, Sales, and Marketing teams to ensure alignment across customer-facing initiatives
- Create sales enablement content including presentations, battlecards, FAQs, datasheets, and competitive materials
- Develop customer-facing content such as case studies, product collateral, thought leadership, and campaign assets
- Analyze product performance, market trends, and customer insights to refine positioning and drive growth
- Gather and synthesize feedback from customers, prospects, and internal stakeholders to influence future product direction
Required Qualifications
- 5+ years of experience in Product Marketing, Product Management, Marketing, or a related strategic go-to-market role
- Experience within identity verification, fraud prevention, fintech, cybersecurity, compliance, RegTech, risk management, or adjacent industries
- Deep understanding of product positioning, messaging, go-to-market strategy, and sales enablement
- Experience launching and scaling technology products within B2B software environments
- Excellent written and verbal communication skills with the ability to simplify complex technical concepts
- Strong analytical and strategic thinking abilities
- Experience working cross-functionally with Product, Sales, Marketing, and Executive Leadership teams
- Proven project management skills and ability to manage multiple priorities simultaneously
- Ability to thrive in a fast-paced, high-growth environment
Preferred Qualifications
- Experience supporting enterprise B2B SaaS products and technical buyer personas
- Strong competitive intelligence and market analysis capabilities
- Experience developing customer research programs and voice-of-customer initiatives
- Demonstrated success driving product launches and measurable business impact
- Familiarity with highly regulated industries including financial services, payments, lending, or digital commerce
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