Senior Marketing Manager, Vertical Specific
We're partnering with a leading AI‑driven identity verification and fraud prevention company that's hiring a Senior Vertical Marketing Manager to own strategy, positioning, and go‑to‑market execution for one of their priority industry segments.
This role is perfect for someone who excels at industry storytelling, technical translation, and cross‑functional GTM leadership. You'll shape how the company shows up in a specific vertical and build narratives that tie advanced AI, identity intelligence, and fraud detection capabilities to real business outcomes.
What You'll Do
- Own vertical-specific positioning, value props, ICPs, and messaging frameworks.
- Build sales enablement assets - decks, playbooks, battlecards, ROI tools, and case studies.
- Lead market and competitive intelligence to uncover trends, fraud patterns, and buyer needs.
- Partner with Sales, Product, Data Science, and RevOps to drive integrated GTM campaigns and accelerate pipeline.
- Support commercialization of new AI/identity/fraud capabilities with clear, industry-aligned narratives.
- Create vertical thought leadership: webinars, briefs, whitepapers, and customer stories.
What We're Looking For
- 6-8+ years in B2B product marketing, industry/vertical marketing, or partner/channel marketing.
- Experience in fintech, identity, fraud, risk, AI/data, or cybersecurity SaaS.
- Strong ability to translate complex technologies (AI/ML, identity data, APIs, fraud models) into vertical‑specific messaging.
- Skilled storyteller with experience enabling enterprise sales teams.
- Proven success driving segment‑based GTM strategies tied to pipeline and revenue.
- Analytical mindset with comfort defining and tracking vertical KPIs.
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