Fintech Marketing Lead


New York
Permanent
USD175000 - USD250000
Commercial Services
PR/598978_1782843960
Fintech Marketing Lead

Fintech Marketing Lead

NYC or SF

We're currently partnering with an industry-leading identity verification and fraud prevention company that is looking to hire a Marketing Lead focused on the Fintech market.

This is a highly strategic role for a senior marketing professional who enjoys working at the intersection of product, sales, partnerships, and go-to-market strategy. You'll own vertical positioning, solution messaging, ecosystem partnerships, and pipeline generation initiatives for a key Fintech business segment.

What they're looking for:

  • Experience leading B2B marketing initiatives within Fintech, Payments, Banking, Financial Services, or Fraud/Risk technology
  • Strong background in vertical marketing, product marketing, GTM strategy, or industry solutions marketing
  • Ability to translate complex technology into compelling business outcomes
  • Experience partnering closely with sales leadership and external partners to drive pipeline growth
  • Strong storytelling, messaging, and positioning capabilities

Key responsibilities:

  • Develop and execute the marketing strategy for a priority Fintech vertical
  • Create industry-specific messaging, positioning, and value propositions
  • Build sales enablement content, playbooks, case studies, and competitive intelligence
  • Drive partner and ecosystem marketing initiatives
  • Influence pipeline growth, revenue generation, and market differentiation

This is an excellent opportunity to join a fast-growing company operating at the forefront of identity verification, fraud prevention, and AI-powered decisioning.

If you're interested in learning more, feel free to reach out directly

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