Demand Generation Manager
About the Role
Our client is seeking a Demand Generation Manager to build and execute the marketing strategy that drives pipeline growth across the US market. This individual will be responsible for developing and scaling demand generation programs that generate qualified opportunities and support revenue growth.
This is an opportunity for a hands-on marketer who enjoys building from the ground up. The ideal candidate will be comfortable developing strategy while also executing campaigns across multiple channels, working closely with sales leadership to ensure marketing efforts translate into measurable business results.
Key Responsibilities
- Develop and execute demand generation strategies that drive qualified pipeline and revenue growth
- Plan and manage multi-channel marketing campaigns, including digital programs, email nurtures, webinars, and events
- Build and support account-based marketing (ABM) initiatives targeting enterprise prospects
- Partner closely with sales leadership to align marketing efforts with go-to-market objectives
- Track, analyze, and optimize campaign performance against pipeline and conversion metrics
- Create and manage lead nurturing programs to improve engagement throughout the buyer journey
- Help establish scalable marketing processes and best practices to support continued growth
- Support brand awareness and customer acquisition efforts across the US market
Required Qualifications
- 4+ years of B2B demand generation, growth marketing, field marketing, or campaign management experience
- Proven success generating pipeline within enterprise software, SaaS, technology, consulting services, or related industries
- Experience managing digital marketing campaigns, email marketing programs, webinars, and events
- Strong understanding of account-based marketing (ABM) and modern demand generation strategies
- Experience partnering closely with sales teams and tracking performance against pipeline goals
- Ability to work independently in a fast-paced and growth-oriented environment
- Strong analytical and communication skills
Preferred Qualifications
- Experience within the SAP ecosystem, ERP software, cloud technologies, or enterprise applications
- Background marketing consulting or professional services offerings
- Experience supporting a new market launch, regional expansion, or high-growth business initiative
- Familiarity with marketing automation and CRM platforms
- Experience targeting enterprise and mid-market buyers
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