Vertical Marketing Manager
Vertical Marketing Manager
Building the Future of Digital Identity & Trust Infrastructure
A rapidly scaling leader in identity verification and fraud prevention is seeking an experienced Vertical Marketing Manager to shape how the organization positions itself within a priority industry segment. This company powers the trust layer of the digital economy, enabling real-time verification of legitimate users and stopping fraud before it happens. Their platform supports mission-critical operations for top enterprises and government agencies, impacting millions of people every day.
About the Role
You will serve as the marketing lead for one of the organization's high-priority verticals (such as Tier 1 Banking, Payments, Financial Services, Partnerships, Marketplace/Gig, or Crypto/Stablecoin). Your work will define how the company tells its story within your segment - from positioning and messaging to field enablement and campaign strategy.
This role blends strategic planning with hands-on execution and is ideal for someone who thrives in a fast-paced environment, enjoys working cross-functionally, and can translate complex AI-driven technology into compelling customer value.
What You'll Own
Vertical Strategy & Positioning
- Build and execute the full marketing strategy for your assigned vertical.
- Develop segment-specific ICPs, value propositions, use cases, and competitive narratives.
- Convert advanced AI and data capabilities into clear, differentiated messaging tailored to industry buyers and technical stakeholders.
Go-to-Market & Enablement
- Produce high-impact assets including pitch decks, playbooks, battlecards, ROI stories, and customer case materials.
- Partner closely with sales teams to support deal acceleration and improve win rates.
- Ensure the field is equipped with tools that reflect deep vertical understanding.
Integrated Campaign Leadership
- Work with GTM and RevOps leaders to plan and run targeted campaigns across email, webinars, paid media, events, SDR outreach, and other channels.
- Drive awareness and pipeline growth within your segment.
- Track performance metrics, analyze what's working, and rapidly iterate programs.
Cross-Functional Influence
- Collaborate with Product, Data Science, Sales, RevOps, and broader marketing teams to commercialize new capabilities effectively.
- Bring market intelligence, competitive insights, and trends back into GTM planning.
- Represent your vertical in planning cycles, QBRs, and strategic discussions.
What You Bring
- 6-8 years of B2B marketing experience, ideally in SaaS, fintech, identity, fraud, risk, or related fields.
- Proven success driving pipeline and revenue impact through vertical or segment marketing.
- Ability to translate technical, data-heavy concepts into clear and compelling narratives.
- Strong partnership skills and comfort influencing without direct authority.
- Analytical mindset with a track record of tying programs to measurable business outcomes.
- Excellent project management and the ability to run multiple initiatives simultaneously.
Why This Role Matters
Identity is becoming one of the most important infrastructures of the digital world. This company is tackling complex, high-stakes problems with massive real-world impact - and marketing plays a critical role in shaping how industries adopt and understand these capabilities.
If you want a role with scope, autonomy, and direct visibility across GTM leadership, this is an opportunity to help define how an industry leader wins in key markets.
FAQs
Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your resume and details on file so when we see similar roles or see skillsets that drive growth in organizations, we will always reach out to discuss opportunities.
Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.
We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business.
That's why we recommend registering your resume so you can be considered for roles that have yet to be created.
Yes, we help with resume and interview preparation. From customized support on how to optimize your resume to interview preparation and compensation negotiations, we advocate for you throughout your next career move.