AI Momentum in Life Sciences and Adtech

As companies across life sciences and advertising technology (adtech) double down on modernisation and artificial intelligence, the demand for forward-thinking tech talent is surging. Erika Gerdes, Vice President of Software, Cloud, & AI at Glocomms, shares her perspective on how the second half of 2025 is shaping up - from sector-specific AI adoption to the strategic hiring trends driving transformation in both industries.

AI is now core to life sciences innovation

In life sciences, AI and software development have moved beyond the experimental stage and become central to how biotech and pharmaceutical companies operate. Erika highlights several major areas where AI is now embedded in daily workflows:

• Accelerating drug discovery
• Optimising clinical trials
• Personalising patient care at scale

There's also growing interest in generative AI and autonomous systems for early-stage research. However, adoption remains cautious due to regulatory scrutiny and data privacy concerns - particularly in clinical applications.

Despite these challenges, momentum is building fast, and companies are actively hiring for talent that can bridge technical skill sets with sector-specific knowledge, especially in AI deployment, machine learning, and data science.

Adtech's rapid evolution is reshaping hiring

Meanwhile, in the adtech space, AI is being used to supercharge content creation, automate workflows, and enhance personalisation at scale. Erika observes a surge in tools that help teams:

• Automate A/B testing and media buying
• Generate campaign visuals and copy
• Optimise SEO and audience segmentation

But what’s most notable is the shift in mindset. It’s not just about adopting tools; it’s about using AI strategically and responsibly. Adtech employers are now focusing on:

• Transparency with clients around how AI is used
• Strategic integration into campaign planning
• Building AI literacy across teams
• Ensuring data hygiene and strong prompt engineering foundations to reveal better results

This evolution is shaping hiring strategies, with demand for professionals who can blend creativity, data fluency, and AI tool integration.

What this means for the tech talent market

Whether in biotech or customer engagement, AI is no longer optional - it’s foundational. And the companies leading the charge are the ones bringing in the right talent to execute these strategies effectively.

As Erika points out, talent is not just reacting to AI transformation - it’s driving it. Employers are seeking individuals who can not only operate cutting-edge tools but also think critically about long-term integration, compliance, and ROI.

Stay ahead of the curve

Glocomms is proud to partner with innovative firms across life sciences and adtech, helping them find the professionals who will shape the next generation of AI-powered growth. 

Submit a vacancy or request a call back to discover how you can drive your future growth.