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The Key to Writing a Great Employer Value Proposition

Posted on July 2021

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​If you are struggling to source the best talent for your company, you are not alone. A survey by Indeed found that nine out of ten tech companies in the US find the task of recruitment ‘challenging’. It is a fiercely competitive sector, with a lack of skilled graduates available to fulfill high demands.

The call for employment in the tech sector means companies are now adapting methods such as crafting an Employer Value Proposition, or EVP, in order to attract the best talent available.

An EVP works as a pitch to prospective employees in the talent pool, communicating the benefits of your mission, culture and job offering.

This article will show you how to craft a strong EVP which effectively communicates the leading benefits of your company to potential candidates. It also runs through the process involved in developing an EVP, which can also contribute to the overall company strategy.

In this article