Marketing Director | Field & Demand | Cybersecurity
Our recently-funded client in Networking Security is seeking a skilled and experienced Marketing Director to build out their field & demand generation functions from from the ground up! The Marketing Director will be tasked with working strategically to generate high quality leads for their rapidly-growing sales organization. With this opportunity, the Marketing Director will be a significant and impactful contributor from day one in helping scale-up quickly to meet aggressive revenue targets while managing the Marketing function including Design, Content, Solutions, Product, and Sales Development.
Key Responsibilities:
- Work closely with the Sales and Marketing to define the Demand Generation strategy
- Define, plan and execute integrated inbound and outbound demand generation programs to meet lead and opportunity targets in support of creating net-new Annual Recurring Revenue (ARR)
- Define and implement processes related to lead flow, conversion, attribution and cost tracking
- Introduce Account-Based Marketing in 2018
- Define the org design and hiring plan to ensure demand generation goals are met
- Serve as functional lead and individual contributor while scaling the demand generation team
- Define KPIs and develop dashboards such that we are able to monitor our progress
- Take charge of our demand generation budget and demonstrate an excellent ROI
Requirements:
- A proven track record of building demand generation function from "the ground up"
- 7+ years' prior experience in demand generation in Fortune500 market with an enterprise product
- A proven track record of meeting and exceeding aggressive lead targets for a scaling startup
- Prior experience in implementing Account-Based Marketing
- Hands-on experience with Salesforce CRM and other demand generation tools
- Experience in the cybersecurity space
- Highly analytical thinker
- Data-driven, good with numbers
- Excellent communicator and collaborator
- Ability to work in a highly unstructured and fast-paced environment
