Core Responsibilities
- Create and deliver field-enablement strategy and materials, including demos, presentations, blogs, technical white papers, videos and field training courses
- Spearhead company's social media efforts including LinkedIn, Twitter, Facebook, YouTube, Blog and others.
- Collaborate with Product Management, Engineering, Sales, and Marketing to create the content and proof points required to accelerate market adoption of company solutions.
- Work closely with BD teams to produce joint marketing collateral for Partners
- Perform market analysis & provide requirements for potential future releases to product
- Develop messaging around customer challenges, key product and solution benefits and competitive advantage
- Actively spearhead guerrilla marketing including posting messages on message boards, evangelizing at conferences, etc.
- Participate in technical customer meetings, events, ensuring demos, event themes, collateral & a "solution-first" approach
- Create conduct customer and industry surveys leveraged for PR, product improvement and strategic initiatives.
- Create a customer referral program to increase revenue for the company.
Minimum Qualifications
- 8+ years' experience as a product marketer (outbound)
- Credibility in the security sector based on past delivery and/or certifications
- Knowledge of Application Security and general DevOps market, including key players, market trends, and technology direction.
- Process and project management skills with successful experience influencing cross-functional teams
- Outstanding written and verbal communication skills with the ability to explain and translate complex technical concepts into simple and intuitive communications. Must be comfortable working with/presenting to all levels
- Experience designing, building and presenting technical and product demonstrations
- Deep understanding of and experience working with sales teams
- Metrics-focused and detail-oriented
Preferred Experience
- Familiarity with application security tools and best practices
- Experience with various DevOps platforms.
- Interest in all aspects of security research and development
