Director of Global Product Marketing
This role will be working with one of the leading worldwide companies in the SaaS industry. As product marketing manager for this leading competitor, you're going to be a key asset in the go-to market strategy. This role will focus on 1 of 4 different products, depending on your experience.
Create and deliver field-enablement strategy and materials, including demos, presentations, blogs, technical white papers, videos and field training courses
Collaborate with Product Management, Engineering, Sales, and Marketing to create the content and proof points required to accelerate market adoption of company solutions.
Work closely with the Business Development team to produce joint marketing collateral for partners
Perform market analysis and provide requirements for potential future releases to product management
Develop messaging around customer challenges, key product and solution benefits and competitive advantage
Actively spearhead guerrilla marketing including posting messages on message boards, evangelizing at conferences, etc.
Participate in technical customer meetings, events, ensuring demos, event themes, collateral & a "solution-first" approach
Create/ conduct customer and industry surveys leveraged for PR, product improvement and strategic initiatives.
Create a customer referral program to increase revenue for the company.
Bachelor's degree in marketing, business
8+ years experience as a product marketer - B2B (outbound)
Credibility in the security sector based on past delivery and/or certifications
Knowledge of the SaaS platforms
Background in B2B software
Process and project management skills with successful experience influencing cross functional teams
Outstanding written and verbal communications skills with the ability to explain and translate complex technology concepts into simple and intuitive communications. Must be comfortable working with/presenting to all levels
Experience designing, building and presenting technical and product demonstrations
Deep understanding of and experience working with sales teams
Metrics-focused and detail-oriented